• The Art of Choosing

  • Sheena Iyengar The Art of Choosing

    Coke or Pepsi or Soda?

    Sheena Iyengar gives an amusing talk on TED.com about 'The Art of Choosing' and cultural differences in how we choose, or see the right to choose, or who should even choose for us.

    Understanding different cultural viewpoints is one of the hardest things to come to term with when you relocate into a completely different culture. Hidden societal assumptions can cause a lot of problems for the expat who may spend years wondering why things are done that way, until they meet a more worldly local who understands the confusion and lets them in on the secret.

    Get yourself your drink of choice, sit down and take the 27 minutes to stop and watch this. It will be a good choice!

    Learn more about Sheena Iyengar